Your privacy is critically important to us. At DealerInventory, we have a few fundamental principles:
- We are thoughtful about the personal information we ask you to provide and the personal information that we
collect about you through the operation of our services.
- We store personal information for only as long as we have a reason to keep it.
- We aim to make it as simple as possible for you to control what information on your website is shared
publicly (or kept private), indexed by search engines, and permanently deleted.
- We help protect you from overreaching government demands for your personal information.
- We aim for full transparency on how we gather, use, and share your personal information.
Information We Collect
We only collect information about you if we have a reason to do so–for example, to provide our Services, to
communicate with you, or to make our Services better. We collect information in three ways: if and when you
provide information to us, automatically through operating our Services, and from outside sources. Let’s go over
the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us. The amount and type of information
depends on the context and how we use the information. Here are some examples:
Basic Account Information: We ask for basic information from you in order to set up your
account. For example, we require individuals who sign up for an account to provide an email address along
with contact information.
Transaction and Billing Information: If you have a paid subscription plan, you will provide
additional personal and payment information that is required to process the transaction and your payment,
such as your name, credit card information, and contact information.
Content Information: Depending on the services you use, you may also provide us with
information about you in draft and published content.
Credentials: Depending on the Services you use, you may provide us with credentials for
your website (like SSH, FTP, and SFTP username and password). For example, vehicle import and export
features may require credentials in order to integrate with a 3rd party vendor.
Communications with Us: You may also provide us information when you respond to surveys,
and support question, or sign up for a newsletter, we store a copy of our communications (as permitted by
Information We Collect Automatically
We also collect some information automatically:
Log Information: Like most online service providers, we collect information that web
browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique
device identifiers, language preference, referring site, the date and time of access, operating system, and
mobile network information. We collect log information when you use our Services–for example, when you
create or make changes to your website on WordPress.com.
Usage Information: We collect information about your usage of our Services. We also collect
information about what happens when you use our services (e.g., page views, support document searches at
en.support.wordpress.com, features enabled for your website, interactions with parts of our services) along
with information about your device (e.g., screen size, name of cellular network, and mobile device
manufacturer). We use this information to, for example, provide our services to you, as well as get insights
on how people use our Services, so we can make our Services better.
Location Information: We may determine the approximate location of your device from your IP
address. We collect and use this information to, for example, calculate how many people visit our Services
from certain geographic regions. We may also collect information about your precise location via our mobile
apps (when, for example, you post a photograph with location information) if you allow us to do so through
your mobile device operating system’s permissions.
Stored Information: We may access information stored on your mobile device via our mobile
apps. We access this stored information through your device operating system’s permissions. For example, if
you give us permission to access the photographs on your mobile device’s camera roll, our Services may
access the photos stored on your device when you upload a really amazing photograph of the sunrise to your
Interactions with Other Users’ Sites: We collect some information about your interactions
with other users’ sites while you are logged in to your account with us.
Information from Cookies & Other Technologies: A cookie is a string of information that
a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time
the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and
and access preferences for our services, as well as track and understand email campaign effectiveness and to
deliver targeted ads.
How and Why We Use Information
Purposes for Using Information
We use information about you as mentioned above and for the purposes listed below:
- To provide our Services–for example, to set up and maintain your account, host your website, backup and
restore your website, charge you for any of our paid Services, or provide essays and stories for your
reading pleasure through Longreads;
- To further develop and improve our Services–for example by adding new features that we think our users will
enjoy or will help them to create and manage their websites more efficiently;
- To monitor and analyze trends and better understand how users interact with our Services, which helps us
improve our Services and make them easier to use;
- To measure, gauge, and improve the effectiveness of our advertising, and better understand user retention
and attrition--for example, we may analyze how many individuals purchased a paid plan after receiving a
marketing message or the features used by those who continue to use our Services after a certain length of
- To monitor and prevent any problems with our Services, protect the security of our Services, detect and
prevent fraudulent transactions and other illegal activities, fight spam, and protect our rights and
property, which may result in us declining a transaction or the use of our FServices;
- To communicate with you, for example through an email, about offers and promotions offered by
DealerInventory (which you can unsubscribe from at any time); and
- To personalize your experience using our Services, provide recommendations, target our marketing messages to
groups of our users (for example, those who have a particular plan with us or have been our user for a
certain length of time), and serve relevant advertisements.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU
data protection laws, which is that our use of your information is based on the grounds that: (1) The use is
necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements
with you or is necessary to administer your account--for example, in order to enable access to our website on
your device or charge you for a paid plan; or (2) The use is necessary for compliance with a legal obligation;
or (3) The use is necessary in order to protect your vital interests or those of another person; or (4) We have
a legitimate interest in using your information -- for example, to provide and update our Services; to improve
our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate
with you; to measure, gauge, and improve the effectiveness of our advertising; to understand our user retention
and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or (5)
You have given us your consent--for example before we place certain cookies on your device and access and
analyze them later on.
How We Share Information
We do not sell our users’ private personal information. We share information about you in the limited
circumstances spelled out below and with appropriate safeguards on your privacy:
Subsidiaries, Employees, and Independent Contractors: We may disclose information about you
to our subsidiaries, our employees, and individuals who are our independent contractors that need to know
the information in order to help us provide our Services or to process the information on our behalf. We
information that we share with them.
Third Party Vendors: We may share information about you with third party vendors who need
to know information about you in order to provide their services to us, or to provide their services to you
or your site.
Legal and Regulatory Requirements: We may disclose information about you in response to a
subpoena, court order, or other governmental request.
To Protect Rights, Property, and Others: We may disclose information about you when we
believe in good faith that disclosure is reasonably necessary to protect the property or rights of
DealerInventory, third parties, or the public at large. For example, if we have a good faith belief that
there is an imminent danger of death or serious physical injury.
Business Transfers: In connection with any merger, sale of company assets, or acquisition
of all or a portion of our business by another company, or in the unlikely event that DealerInventory goes
out of business or enters bankruptcy, user information would likely be one of the assets that is transferred
apply to your information and the party receiving your information may continue to use your information, but
With Your Consent: We may share and disclose information with your consent or at your
direction. For example, we may share your information with third parties with which you authorize us to do
so, such as the social media services that you connect to your site through our Publicize feature.
Aggregated or De-Identified Information: We may share information that has been aggregated
or reasonably de-identified, so that the information could not reasonably be used to identify you. For
instance, we may publish aggregate statistics about the use of our Services and we may share a hashed
version of your email address to facilitate customized ad campaigns on other platforms.
Published Support Requests: And if you send us a request (for example, via a support email
or one of our feedback mechanisms), we reserve the right to publish that request in order to help us clarify
or respond to your request or to help us support other users.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we
collect and use it--which are described in the section above on How and Why We Use Information--and we are not
legally required to continue to keep it. For example, we keep the web server logs that record information about
a visitor to one of the DealerInventory.app websites, such as the visitor’s IP address, browser type, and operating system,
for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze
traffic to a DealerInventory.app website and investigate issues if something goes wrong on one of our websites. As
another example, when you delete a post, page, or comment from your WordPress.com site, it stays in your Trash
folder for thirty days just in case you change your mind and would like restore that content--because starting
again from scratch is no fun, at all. After the thirty days are up, the deleted content may remain on our
backups and caches until purged.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized
access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our Services
for potential vulnerabilities and attacks. To enhance the security of your account, we encourage you to use a
strong password and enable our advanced security settings.
Third Party Software and Services
If you’d like to use DealerInventory extensions that enable services provided by third parties, third party
plugins, embeds, or other third party software or services, please keep in mind that when you interact with them
you may provide information about yourself (or your site visitors) to those third parties. For example, some
third party services may request or require access to your (yours, your visitors’, or customers’) data, for
example, via a pixel or cookie. Please note that if you use the third party service or grant access, your data
third parties, and they have their own rules about collection, use, and sharing of information, which you should
review before using the software or services.
Visitors to Our Users’ Websites
We also process information about visitors to our users’ websites, on behalf of our users and in accordance with
our user agreements. Please note that our processing of that information on behalf of our users for their
describes their practices on data collection, use, and sharing of personal information.
cases, we may provide additional notice by sending you a notification through email or your dashboard). Your
it! Thanks for reading.